DUKAS PRESENTED THE NEW BRACELET FOR THE CAMPAIGN OF BREAST CANCER OF ESTEE LAUDER
Few days ago, the famous Greek designer, Dukas Chatzidoukas was in Thessaloniki to present the new bracelet , he designed for this year for the Information Campaign for Breast Cancer of ESTEE LAUDER.
Launched in 1992, when Mrs. Evelyn H. Lauder co-created the Pink Ribbon with SELF Magazine, the BCA Campaign is The Estée Lauder Companies’ largest global philanthropic initiative and is active in more than 70 countries. The BCA Campaign Mission is to ‘Defeat breast cancer through education and medical research’. To date, contributions raised have come to a total sum of $58M (approx. £37.8M) to support global research, education and medical services. A lot of the contributions are thanks to The Estée Lauder Companies’ employees all over the world, who are passionate advocates of this cause.
In 2005 Estee Lauder has extended its action to raise public awareness by giving the famous Dukas designer designing an exclusive creation.
Dukas accepted a proposal from ‘Estee Lauder Hellas’ to create a unique accessory to reinforce the Fight Against Breast Cancer and raise money for the Association of Women with Breast Cancer ‘A Leap To Life’.
That was the first time that Estee Lauder started cooperating with a Greek designer.
The acceptance and support of the world was unbelievable.The bracelet was sold out ! The same happens with the bracelets all subsequent years!
The presenter Eleni Menegaki, starring for the campaign of the bracelet.
Βrighter than ever, reminds us that the prevention save Lives.
This year, the bracelets are made of eco leather in matte finish in shades of baby pink.
We #Support the Campaign for Breast Cancer of ESTEE LAUDER
DON’T FORGET GIRLS THE PREVENTION SAVE LIVES
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