The burgundy trend is taking over “It” girls’ wardrobes, washing everything from clothes, bags, shoes, accessories, and even nails in the cherished hue.

We spotted the new It color all across the spring/summer 2024 collections at brands such as Gucci, Tom Ford, and Hermès, the latter of which showed a runway positively drenched in burgundy. For his debut Gucci collection, the creative director Sabato De Sarno introduced a new signature color to the house which he dubbed Gucci Rosso. The shade of deep black cherry was central to both the runway looks and new branding for the fashion house. It was spotted on trams running through Milan, on Instagram posts, and on billboards.

Burgundy is a color that represents power and ambition, and we expect nothing less when wearing the hue next spring.